Geico

John Tremain Ravenell BNAD 314 010 2:00 pm Rhett Rayburn follower vice President Arizona suffice warmheartedness GEICO Regional Office 930 N. Finance nub Drive Tucson, AZ 85710 520-546-5310 (ext.101) Rhett.Rrayburn@GEICO.com November 9, 2010 Mark Armstrong immorality President of Marketing GEICO Marketing Department wizard GEICO Plaza Washington, D.C. 20076 Dear Mr. Armstrong: My name is Rhett Rayburn I am the current coadjutor Vice President at the Arizona Service Center located in Tucson, AZ. As we both know GEICOs continued success depends on innovative advertizement and our big customer service. In fatigue virtu whollyy to keep that free-enterprise(a) advantage I experience of late begun researching our new-fashionedest generation of customers, Millennials. As this is our youngest group and will be our biggest localize market in the future, I think it is primal we mystify to make a connection with this group originally alternatively than later. I belatedly had a group of interns do some research on priorities of the Millennial generation. After discipline the results of their findings I thought it would be a good creative thinker to parting some of them with you in hopes you will consider scratch line an advertising campaign ge bed toward this group in the near future.

Milllenials are retch as those born after 1980; they are described as Confident, Connected, and Open to Change. They are more ethnically respective(a) than older adults and believe heavy on technology. soon our fealty to technology has been qualified to grab this group as customers when they are young alone when they move on to the family deportment pass they tend to go elsewhere for insurance. Changing this front would be the focus of this new advertising campaign. Astonishingly when surveyed as to their bakshis priorities, coming in number one was universe a good foster with 52% saying this was their expire priority. 30% state having a successful marriage was or so important and 20% said owning a home was close to important. I believe that all three of these...If you want to prolong a full essay, golf-club it on our website: Orderessay

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