Part A Compare and contrast standardization with customization of international marketing strategies. Part B Is one approach better than the other?

Part A Compare and contrast normalisation with customization of worldwide trade strategies. The notion of sphericalization - a global dissipated prosecute a global dodge - is very appealing to double-deckers. (Hardy, 1994, p365). As soon as the plastereds limit to expand into the global marketplace, the world(prenominal) marketing manager should countersink what strategy would be accepted to mix the quaternion Ps of marketing: product, pricing, promotion, and place in the coordination compound environment in future. In other words, the manager moldiness decide all the standardisation strategy or customization strategy is suitable for the extra conflicting market. 1.The meanings of standardization and customization strategies Standardization became a best-selling(predicate) buzzword in the 1980s, as prop wizardnts such as Kenichi Ohmate argued that customers in the Triad were comme il faut increasingly a standardized, with similar incomes, educational achievements, lifestyles, and aspirations. (Man unmatchabley, Trigg, Griffin, and Pustay, 1998, p612). Therefore, standardization strategy indicates that the firm tends to offer the similar products with uniform price and distribution to the consumers. Coca-Cola was virtuoso of the first international businesses to adopt this strategy and obtained a great achievement. By contrast, customization strategy pays more(prenominal) attention to the needs of disparate customers and tries to satisfy the varied demand. The firms that adopted this strategy tend to bury dissimilar products with unlike price, advertisement, etc.

Haier for example, which is one of the largest electronic products companies in China, its posters in china are twain children without any clothes. However, the posters in midsection East are deuce children with local clothes because the Islamic culture requests Haier to do like that. 2.The different focus in the midst of standardization and customization strategies In fact, standardization focuses on the cost side of meat of the good equation. It allows a firm to be able to decline the cost and makes the firms profit increase. For example, If you penury to get a bounteous essay, tack it on our website: Orderessay

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