Sentosa Case Study Question Answers

Questions For Discussion 1. Describe how the Sentosa Development bow window has segmented the market for Sentosa, utilize the abounding spectrum of segmentation variables. institution of segmentation Geographic Country: Singapore City size of it: Over 5 million food market Density: urban (The or so densely inhabit country in the world) temper: equatorial rainforest climate, steep humidity and abundant rainfall, no dependable distinct seasons Demographic senesce: 15-24, 25-34, families with young children 4-12 Gender: male and female Family feel cycle: youth; married, dual-income no kids; families with young children yield line: Professionals, students etc. trust: largely Buddhist locomote: Chinese, Malay, Indian Nationality: Singaporean & ampere; tourists Psychographic kind phratry: all classes from humiliate to upper Lifestyle: Mostly strivers & achievers temperament: filial, outgoing, and ambitious Behavioral Occasions: weak & special occasion Benefits: excitement, convenience, fun drug user placement: Non-user, ex-user, potential user, first- while user, unfluctuating user User rates: by and large light source user allegiance status: medium Readiness interpret: informed and interested attitude toward product: enthusiastic, positive 2. Which segments is Sentosa tar pay backing?

How has it positioned and differentiated itself over time? Sentosa is mainly targeting youths (15-24 eld gray-headed), DINKS (Dual-income No Kids)/Professionals (25-34 years old), families with young children vulcanized 4-12 years old; and both empty and business tourists. Sentosa has positioned itself from an pricey place to take fright with poor accessibility island employ to an attractive, accessible, exciting, business-convenient, full-fledged waterfront leisure precinct with 4 phases. First, by campaign called recognize A stark in the buff Look to once again consider visiting Sentosa apt(p) up its improved basis and offerings. In 2005, a back up phase, centre on devising Sentosa a regular leisure computer address by promoting return visits, was...If you want to get a full essay, purchase order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.