Marketing Prez

ttin 4 PS We harbour heard from Shella that charge is the to the highest degree important component of the marketing meld. But why??? monetary value is the only marketing-mix variable quantity that earns revenue. All the former(a) marketing-mix elements product, place and forwarding generate only costs. The product susceptibility be perfectly designed, efficiently distributed and well promoted but all in all these do non matter un little price covers all the costs It is, in that respectfore important that managers view how to set prices and what factors to consider when pricing merchandising objectives Before setting price, a union must conclude on its schema for the product. If the company has selected its tar take off market and spatial relation political machineefully, then its marketing mix strategy, including price, result be somewhat straightforward. An example of this is if General Motors decides to stick a new sports car to compete with European sports cars in the high-income segment, this suggests charging a high price. Motel 6, Econo Lodge, and reddened Roof Inn have positioned themselves as motels that provide stinting rooms for budget-minded travelers; this position requires charging a low price. Thus, pricing strategy is largely determined by decisions on market positioning. At the same time, the company may seek additional objectives as well.

The cle ber a firm is almost its objectives, the easier it is to set price. Examples of common objectives are survival, current profit maximization, market share leadership, and product lineament leadership. * Survival is an option if there is heavy competition, or ever -changing consumer wants. Its used to keep a! plant going, the company sets a low price, hoping to increase demand. In this case, profits are less important than survival. As pertinacious as their prices cover variable costs and some ameliorate costs, they can stay in business. However, survival is only a short-term objective. In the prospicient run, the firm must analyse how to add value that consumers will pay for or spirit extinction. *  current profit...If you want to get a full essay, state it on our website: OrderEssay.net

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