Corporate Identity

inembodiedd Identity Components In contemporary society, there has been a growth in organisations recognizing the importance of attaining a strong corporate indistinguishability. According to Melewar and Karaosmanoglu (2006) corporate identity operator is defined as the strategical manifestation of corporate level vision and mission, which embeds strategies that an establishment employs in its operations or production (Melewar, T; Karaosmanoglu, E. 2006). bodied identity is constructed from cohesively interconnected physical, operational and human elements of an organisation (Paterson, D., Karaosmanoglu, E., Melewar, T. 2003). The sevener core components that illustrate the concept of corporate identity take; corporate assembly, corporate design, corporate culture, behaviour, corporate structure, industry identity and corporate strategy (Melewar, T. 2003). The following section will watch the key components of corporate identity as part of the corporate identity st rategy for SES. 1. Corporate Communication Corporate conference is identified as a management function that provides a framework for the effective coordination of either internal and external talk within an organization (Cornelissen, J. 2010).

Van Riel claims corporate communication encompasses all in all the ways in which the organization communicates with its various stakeholders, to maintain a favourable reputation with the stakeholder groups (Melewar, T et al. 2006). Controlled corporate communication incorporates terce elements; management, marketing and organizational communication. In relation to SES, the organization incorporates the interlock of marketing and manage ment communication to address all stakeholde! rs. new promotional publications have been produced to appeal to all stakeholders about SES activities in several communities, to subscribe the overall vision of SES to build and attendant safe and resilient communities (Annual Report, 2009). The SES regularly update their government build website...If you want to get a full essay, order it on our website: OrderEssay.net

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