Apple to Hold Product Launch Event on Sept. 12

Apple Inc. has scheduled a product announcement event on Sept. 12, according to people briefed on its plans, reinforcing expectations that the technology giant will release new iPhones and a smartwatch well ahead of the holiday shopping season.

The company is expected to unveil three iPhones, according to other people familiar with its plans. Those include a showcase iPhone to mark the product’s 10th anniversary that is larger and pricier and features an edge-to-edge display and facial-recognition technology, as well as updates to the two iPhone 7 models that started selling last year.
Analysts had widely reported in recent months that production glitches on the newest iPhone could cause it to be delayed. If the event proceeds on Sept. 12, its timing would be roughly consistent with iPhone launches in previous years, reassuring investors and customers that the device is on track.
Still, it remains to be seen if production shortfalls like those that constrained supplies of the iPhone 6 will crimp sales of the latest handsets. Apple typically begins selling new iPhones about 10 days after unveiling them.
In the past two years it has used San Francisco’s Bill Graham Civic Auditorium, but people close to the company say it is aiming to use the 1,000-seat Steve Jobs Theater on its new headquarters campus. That headquarters, however, isn’t yet finished, and its construction timetable could affect the timing or location of the event, those people said.
Apple declined to comment. It often keeps secret the timing and other information about such events until close to the date.
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 Originally published on https://www.msn.com/en-us/news/other/apple-to-hold-product-launch-event-on-sept-12/ar-AAqQg62