Marketting

Marketing is The concept to know your clients needfully and wants, providing products and services which serves as a solution for clients problem Adam. Marketing Philosophies. (mba-tutorials, n.d.). Flexi gondola simple machine has found the customer problem of transportation and the inadequacy of the familiar transport government and came up with the innovative service of short-term hire cars. A market is the set of all unfeigned and potential buyers of a good or service (Kotler, 2010, p.10). So it is important for flexi car to identify their potential customers for the service they operate. As this service go away be only expensive and worthwhile to only inside- city suburbs the beau monde should keep in header that their relevant markets ar those places, which are highly commercialised, and inner city areas. Marketing is a figure out of creating value and attracting the customer towards that product. an organisational function and a set of processes for creating, com municating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders as define in Kotler, Brown, Burton Deans and Armstrong (2010).

In order for Flexicar to be a prospered organisation, they must understand this concept of merchandising as it entirely does not simply involve interchange and advertising their products, once again argued in Kolter et. al (2010). As trade has changed over the aside years companies like flexicars principal(prenominal) task is to identify the needs and wants of the customers and cater towards those in an legal manner. This step is achieved by flexicar as the marketers have iden tified that concourse who live in inner cit! y suburbs have slight time in their workforce and work on a tight schedule. So flexicar entreat the use your personal Flexicard to door the car, 24/7. No paperwork, no queues, not trip to a depot. (flexicar, n.d.), By offering such convent options flexicar further foresee the requirements of its customers in turning their twenty-four hour period to day needs into...If you want to take a leak a full essay, order it on our website: OrderEssay.net

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