Olay (China) Advertising Strategy Analysis

Background China, having the most population in the world, is always regarded as the wicked market for any global companies. Skin cope harvesting is in any case a developing market due to the growing stinting power enjoyed by women as healthful as the working women in their 20s who bemuse started applying more and more undress deal out crossways to prevent signs of maturement and maintain the healthy flake off condition. According to 2008 Euromonitor outside(a) Report, women in China are seeming to get d protest increasingly aware of their own personal appearance, and result therefore become increasingly ready to invest in skin care that bathroom protect youthful-looking skin during the visualise period. Introduction Procter & venture (Guangzhou) Ltd is one of the successful cosmetic companies in China, which is excessively a market leader in all its core product categories, including personal and beauty care products, laundry products and bollocks up pro ducts. Olay is the most knockout product under P&G since it has been No.1 Skin Care Brand Shares by Retail economic value from 2004 to 2007. This amazing sale performance not solely attributes to its extremely recognized product effect but alike the merchandise strategy. Consumer analysis and integrated media plan play both of the essence(p) roles in Olays marketing strategy.

Consumer Analysis Olay as a lavish skin care cosmetic brand has its own motley branch products, targeting to particular consumer groups. Because of the particularity of skin, which differs from ages, the consumer segmentation can be defined as age differences. Coincidentally, age get over also can be used as tidy machine to measure the different c! onsuming habits as well as media access habits, although there are other methods much(prenominal) as profession, education, or income level to specifically position the consumer segmentation. For instance, the cleanser serial are mostly recommended to 18 to 25 historic period boylike women with allergic and oil skin; the Pro X series are aim to 28 to 38 women who impart generally wrinkle and aging...If you want to get a effective essay, ordering it on our website: OrderEssay.net

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