Socital Marketing Concept

ABSTRACT Host communities in oil colour producing areas halt being comprise out to be exposed to environmental pollution, bionomic forlornness and physical pollution of the environment due to the activities of the crude colour producing companies direct in such areas. This take away is thence motivated by the fact that there is a perceptual experience that the organizations operating in such areas are not doing passable to ameliorate these environmental problems. Therefore, the general objective of this believe is to go steady the variables which threaten the made and tributary working environment of oil producing companies and how the efficient bore of the societal marketing concept could mitigate the living standards of the soldiers communities and also develop the economy in the unyielding run. This study use ups the use of a case study approach. A faultfinding(prenominal) sampling technique used to select a test population of 72(seventy-two) respondent s from shell petroleum nurture order dealings department and community development chairpersons of phalanx communities. To resolve the enquiry problem, both primary and secondary information have been collected. The investigate instrument used in collecting the info is questionnaire, spoken interview and personal observation.

The respondents comprises of members of staff of shell petroleum development company and community development chairpersons of host communities in organizing and presenting the data collected, tables, frequencies and percentages are used. The study reveals that the consequences of not being socially prudent leads to: destruction of organizations facilities, cases of kidnapping of workers, shutting do! wn of trading operations and non conducive working environment for the organization. It is the recommendation of this study that organizations in the oil producing areas should be more socially responsible to their host communities, involve in environmentally friendly practices, adopt the geneva declaration, the topical anaesthetic content policy of the...If you want to loll a effective essay, order it on our website: OrderEssay.net

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