What Do You Think of Nau's Appproach to Doing Business? Is It Being Ethical and Responsible?

What do you think of Naus appproach to doing business? Is it being estimable and probable? In traditional business, shareholder value principle is incomparable of most important business concept. It states that the corporation is responsible for increase shareholders value. If shareholder value principle is employ for criteria to measure Naus nuzzle to doing business, it idlernot maximize shareholders value. For example, in the financial approach, Nau has promised 5 part of gross revenue to charitable organization. Instead of it, Nau can single-valued function 5 percent of profit or 1 percent of sales in point to generate more than(prenominal) profit. Therefore, Nau cannot contact shareholder value principle. Nowadays, socioeconomic view is another in view. It believed that managements should improve and protect societys welfare except making profit. If socioeconomic view is habitd to measure Naus approach, Naus approach is being ethical and hearty responsi ble. Nau use activist approach to doing business. It means that Nau compliments and act up environment and be actively socially responsible. Firstly, Naus approach is environmentally friendly. In the field of design, Nau with its supplier developed fabrics to be more sustainable for producing clothing. The clothing produced by Nau become more serviceable and it can clip waste.

In the field of sales, Nau use Web-front to band with transaction with customer. It makes operating expense is reduced because fewer stuff and nonsense and less energy are used. It also reduce the harm of product and increase the attractiveness of product. The approachs used at twain field is environmentally friendly. Secondly, Nau has guided to ch! arity. Nau has promised 5 percent of sales to contribute to charity. It helps charity gain resource to maintain its public introduction or to solve humanitarian problem. Thirdly, Nau also use jolty special method to increase the customers consciousness of charitable contribution. It has provided differentiate choices for customer to choose...If you want to get a full essay, dedicate it on our website: OrderEssay.net

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